When you established your company, you had a reason. You wanted to do something. To achieve something. This can be called a vision. Vision is what gives you direction. What gives you drive. What motivates you. Vision is what causes you to do better and to be better when all seems lost. Without vision, it is impossible to see a path to success. Success is something we all strive for – and with success comes growth. Succeeding while growing is where many companies struggle. That is where casting a vision becomes vital. How do you do that? You share your vision with others; and the simplest way to do that is with a vision statement. Creating a vision statement is actually easier than you would think.
1. Keep it short.
A vision statement should be no longer than one or two sentences. It sets the big picture for your business and what you hope to accomplish long term. It is what one would see if the mission was accomplished.
2. Look at your competitors.
Why reinvent the wheel? Find someone in your field who is successful and read over their vision.
3. Ask yourself the essential questions.
Ask questions like: What is the ultimate impact I want my business to have on the world? How will my company interact with customers? What will my company culture look like?
4. Make it passionate and inspiring.
This statement will represent your company for the foreseeable future. Make sure it is something that will inspire and electrify potential customers to ultimately increase your business.
5. Keep it focused.
Just like goals, make sure your vision is S.M.A.R.T. Specific, measurable, attainable, realistic, and has a time frame.
If you are still having trouble developing a vision for your business, you can try something called a vision board. Visualization is a tool used by athletes, artists, performers, and many others to get them focused and prepared for their game, performance, etc. It has been proven time and again to work. A vision board is a collage of words and pictures that represent your goals and dreams. For some, making a visual example of one’s thoughts helps inspire them to write a specific vision statement. There are many free tools on the internet you can use to help develop your vision board.
Remember, this is the reason for your company – and even if by the end of this paragraph you have developed a quality vision statement – keep rewording and reworking it until it sounds just right. It should be something easy enough to remember that people don’t need to write it down but can pull it out when need to remember why they are doing this. A well-cast vision will bring business and growth to your company. Getting it right is key.
Once you have your vision, you can move forward making action plans to achieve your vision for the year. This is where we at VA on the Spot come in. We are here to help you be successful by taking the administrative work off your hands. Our 80 years of experience equips us to be able to handle pretty much any administrative task you might have. Call us today to see how we can help you achieve your vision for 2020.