Search Engine Optimization
We are an online society. Where we used to turn to a phone book, we now search the internet. This makes it mandatory that any business hoping to succeed must have an online presence. Unfortunately just being on the internet isn’t enough. What’s the point of being on the internet if no one can find you? That’s where Search Engine Optimization (SEO) comes into play.
What is SEO?
SEO is increasing website traffic by increasing online visibility.
Social Media Marketing
It isn’t enough for your business to have an internet presence. The best way to build authority and increase your presence is through social media marketing. By frequently posting on multiple social media platforms you let potential clients know you know what you are talking about and that you are the person they need to call when they need your services.
VA on the Spot offers complete Social Media Marketing services including establishing a social media presence, planning social media posts, and posting to social media channels. All of these services are SEO optimized so while building your authority with potential clients, you are also building your authority with search engines.
Website Design & Maintenance
Your website is the first chance you have to make an impression on a potential client. But more importantly, it is how search engines decide if you are relevant and worth ranking higher in search results.
Ways to have an effective website:
Make it aesthetically pleasing and something at which people want to look.
Make your mission and services clear.
Encourage potential clients to contact you.
Ensure your website is optimized so search engines see you as an authority.
Once a website is created, what you see doesn’t change unless you change it. What you may not know is there is a whole world on the backend of your website that has to be monitored and updated on a regular basis. VA on the Spot offers regular website maintenance to keep the backend of your website as healthy as the front end of your website.
Blogging
Having a relevant and optimized website is great! Having an active social media presence is wonderful!
But those are just pieces to the puzzle. Another piece to that puzzle is blogging.
Benefits of blogging:
Connect you with potential clients
Communicate with your current clients
Establish yourself as an authority with others
in your field
Keep your content fresh, new, and relevant
Most importantly……Google likes it!
Just like your website and social media content, it is not enough to just post something. What and how often you post is just as important. VA on the Spot can develop a calendar to ensure blogging on a regular basis. We can even help you develop ideas for blog content or write your blog content for you.
Get in touch with us and see how we can help with your online website, Search Engine Optimization, Social Media Marketing, and blogging needs.