Vision Boards: What they are and how to use them.

Posted on January 6, 2021December 31, 2020Format Gallery   Leave a comment on Vision Boards: What they are and how to use them.

Every day we have ideas. Some ideas are small and help us get through whatever is in front of us. Some are ideas that lead to goals. But goals will not become reality without a plan. That’s where vision boards can help. Vision boards are a relatively new way to see your goals. They are a tool used to help clarify, concentrate and maintain focus on what truly matters to you. Basically, a vision board is any kind of board where you display images that represent whatever you want to be, do or have in your life. By creating a board that contains your dreams and goals and setting it in a place where you see it every day, you essentially are practicing visualization daily.

So, the big question is, what does one put on a vision board? There are 6 main areas that you want to cover: relationships, career and finances, home, travel, personal growth (including spirituality, social life, education) and health. You will start by writing these down and then writing down goals under each area. From this you can search magazines, draw pictures, use photographs, or print images off the internet. Take your board and separate it into areas. There are as many ways to do this as there are ideas in your head. Then you take the images and put them in the appropriate areas.

Some people make one big board for everything and others make several smaller boards. For example, if you had buying a car on your big board, you could use a piece of paper to put the specifics of how the car will make you feel or what you need to do to be able to afford the car. Each area of our lives affects each other, so starting with one central vision board usually makes sense, but smaller boards can be helpful too.

A big thing to remember with vision boards is that they are never finished. You make your vision board and then as time goes on, maybe a vision changes, or something happens that changes the steps. You can always make changes to your vision board. It is good to leave some blank space so that when new things happen you can add or rearrange them. Then choose one time a year to completely revamp the board and make sure you are clear for the next year.

So, if you are ready to make some goals and changes in 2021, maybe a vision board would be a good start for you! Just remember this simple 6 step process:

  1. Make a list of goals you’d like to achieve in the next year
  2. Collect sources for your pictures – magazines, newspapers, etc.
  3. Find pictures that represent your goals and inspire you
  4. Make a collage out of your photos
  5. Add motivation words that represent how you want to feel
  6. Take a few moments to look at and think about your vision board every day

If taking your business to the next level or reclaiming your life by reclaiming your time is part of your vision board, VA on the Spot can help! Contact us today!

2021 Social Media Trends

Posted on December 30, 2020November 26, 2020Format Gallery   Leave a comment on 2021 Social Media Trends

Our friends at Digital Information World put together a great infographic discussing what they see as the top 2021 social media trends and we wanted to take that and expand on it.

The first trend they discuss is that audiences will be more socially conscious. COVID-19 has made us all take a step back and look at not just our influence of those around us, but also the influence we have on each other around the world. The more you can post about that and include those thoughts and issues, the more interaction you will receive.

The second is monitoring fake news. We all saw this with the election, but more and more in 2021 people are going to be concerned with ensuring the information they find is accurate. This is a great opportunity to examine your website and social media and not only make sure the information there is correct but be sure your content strategy includes correct information that will continue to enhance your brand.

The third discusses the 3 biggest social media giants. Facebook, Twitter, and Instagram will continue to adapt to changes and dominate the social conversation. If you are not active in at least 2 of these 3, make sure you are not just listed but also posting and interacting with others. While Google is not a social media giant, they are still very much in control of what happens on the internet, so you want to be sure you are listed there as well.

The fourth is that “old-school” marketing is coming back. Podcasts are listened to by more people now than in the past 5 years. If you are able to establish and develop a podcast, you will for sure be at the top of the list.

The fifth deals with gaming. You might be wondering what your business has to do with gaming, but with more and more people spending time on their devices playing games, if your target audience spends a lot of time gaming, you want to consider advertising on those games.

The sixth is that conversational marketing will drive sales. Marketing and social media are transitioning into a two-way conversation. For a long time, as long as you posted, everything was fine, but now search engines are looking for interaction between businesses and their followers.

The seventh shares that nostalgia marketing will engage your audience more than ever before! The more you can relate what you are discussing to something from the past, the more engaged your audience will be.

This eighth is that messaging will become more memetic. Create memes. There are so many ways to create original memes and that is what people are going to be responding to, especially the younger demographic.

The ninth is of course COVID-related. The 4 C’s – community, cleanliness, contactless, compassion are going to continue to trend in 2021. Businesses need to make sure they are addressing each of these issues/concerns and speaking to potential customers about the solutions they offer.

The tenth is probably one of the most refreshing. Remixing brand content is predicted to be more effective than unique content. Take those blogs and posts that you have written throughout the years and change them up a bit. You might be surprised at the traction you get.

At first glance, this list might seem overwhelming. As fellow business owners we understand! For help developing, editing, enhancing, and enacting your social media marketing plan, contact VA on the Spot today!

Protecting Your Business from a COVID-19 Winter

Posted on December 2, 2020November 26, 2020Format Gallery   Leave a comment on Protecting Your Business from a COVID-19 Winter

We can all agree 2020 has been a roller coaster for businesses. However, we know winter is coming and projections are that COVID numbers will rise and we need to continue to be careful. So, the big question is how do you keep your business going during this time were people are so concerned with just staying safe? We have developed 4 simple ideas to help you and your business through this time.

  1. Evaluate your current strategies

When business is busy, we often do whatever we can to stay afloat and don’t really take time to evaluate what we are doing. Take this time to look at your current marketing strategies. Pull as many numbers as possible and determine your Return on Investment for each strategy. If one isn’t making you money, don’t do it and look for something new.

  1. Review Your Keywords

Your niche is your niche and while that hasn’t changed, the environment around us has. This raises the opportunity to change up, add, or delete keywords. Make yourself relevant. Include keywords that reflect what consumers are thinking and more importantly feeling. Add those to your existing keyword phrases.

  1. Stay Active on Social Media

With fewer people actually coming into stores, social media is going to continue to be the best way to communicate with your customers. Let them know what your holiday hours are, any specials you might be running, and even tips that would be helpful to them. Figure out what your customers are thinking and feeling and appeal to that. Provide them solutions for their problems, but always make sure you are connecting with the way everyone is feeling in the current climate.

  1. Embrace New Things

This is an amazing opportunity to reach potential customers you have never been able to reach before. Connect with people on a deeper level. Start making and posting videos to your website. Do a podcast. Have guest writers on your website and social media. Offer special discounts to frontline workers. Support a local charity. All of these things will not only increase your reach but will also appeal to a wide variety of potential clients.

Unfortunately, many small and midsized businesses have closed this year. However, many have also started and grown. While there is no foolproof plan, these steps will help your business continue to thrive amid the continued pandemic. We can’t change our circumstances, but we can look at them as temporary and adjust as best we can to meet the challenge and come out on top.

If you find yourself without time to implement new or different strategies, VA on the Spot would love to help you! Our goal is to help small and midsized business owners reclaim their life by reclaiming their time. We provide expert executive assistant services in a variety of areas to meet as many needs as possible. Call 317-288-5748 or visit our website at VAontheSpot.com today to see how we can help you and your business.

Work Life Balance

Posted on November 12, 2020October 22, 2020Format Gallery   Leave a comment on Work Life Balance

Achieving a proper work-life balance is something that many see as difficult or downright impossible. However, it is vital for your health and life that you pursue the best balance possible. There are three aspects we are going to consider: The cost of a poor work-life balance. How to achieve a better work-life balance. And how to better care for yourself.

The cost of poor work-life balance results in fatigue, poor health, and lost time. Putting all your energy into work will only tire you, especially if you are working at a screen all the time. Your eyes, mind, and body need a break. Also being sedentary is bad for your body. It will cause your joints to stiffen, your muscles to weaken, and your eyes to wear. But possibly the biggest cost is lost time. Time is something you cannot get back. We all have the same amount of time. It isn’t how much time you have but what you put into the time. This is a perfect segue way into how to achieve a better balance.

work life balance virtual assistant services Indianapolis VA on the SpotThere are many things you can do to help achieve a better work-life balance. A few of these are: manage your time, set manageable goals, learn to say no, consider your options, detach from work, take breaks, communicate effectively, and listen to music. Managing your time helps you set realistic goals for each day and leave work feeling fulfilled. Some find it easy to say no while others find it a significant struggle. But when asked to do something weigh it against your priorities and goals and then decide if you can say yes. As hard as it might be, especially when working from home, detach from work. When you leave work, really leave. You need that time away to be a good employee and employer. Take breaks while you are working. Keeping your blood pumping helps you think better and clearer. You get and keep your blood pumping when you move around. You can also achieve this by alternating standing and sitting to work. By communicating effectively, you ensure you get the most work done in the shortest amount of time. It also brings others to a higher level of communication without knowing it. And listen to music. Studies show that listening to music adjusts one’s mood and energy level. So find something upbeat and positive and watch how your energy level changes.

Caring for yourself is an essential part of achieving an effective work-life balance. Take time to relax. This doesn’t have to be an expensive vacation on a remote island. Find the things that help you relax and make time for them. Find places to volunteer. Volunteering and doing things for others helps you feel more satisfied with yourself and your life. Developing a support system is vital. These are your people and they will walk with you through the good and the bad. They will listen when asked and talk when asked. Most of all, make time to unplug. There is so much of life and the world we are missing because we are constantly looking at devices. Challenge yourself to take a day without electronics and see how you feel. It is really quite freeing!

The most important thing to remember is that there is no perfect balance. What works for one person may not work for another. You have to look at your work, your life, your personality, and your home life and decide what your balance should look like. Then make a plan to get there. Don’t try to accomplish everything at once.

If offloading some of your workload is part of achieving your work-life balance, call us today at 317-288-5748 or fill out our contact us form. Let us help you reclaim your life by reclaiming your time.

 

Credits: Mayo Clinic, Mental Health America

Loom Product Review

Posted on October 23, 2020October 22, 2020Format Gallery   Leave a comment on Loom Product Review

Loom virtual assisting company Indianapolis VA on the Spot

This month we want to highlight a great platform we discovered that has helped us do business more efficiently and effectively. It is called Loom. Loom is a platform similar to others in that it records a video that you send to others to view. However, there are many features that we believe make Loom unique and especially helpful.

One of those is the ability to screen share. Loom has settings that allow you to record a variety of ways. You can record just yourself talking. You can record yourself while sharing your screen. Or you can record just your screen. This is helpful for when you do and don’t want to be seen. You can also record screenshots, which are helpful when making process documents.

Another is that it is cloud-based. The free version allows 100 of your videos and screenshots to be saved on Loom’s servers. This saves you space on your computer and server and assures you what you record is secure. You can also set passwords to videos for an added layer of security. This also allows anyone to view your video on any device from anywhere as long as they have the link.

A third is that you can see when the video has been viewed. When someone views your video, you are sent an email letting you know. This helps you know that your employees are viewing what you are sending. That way whatever you are trying to communicate is sure to be communicated.

All the features we have discussed so far are for the free version. There are actually 3 paid programs you can subscribe to that offer more features. The Starter Plus is $5 a month and allows you to have access to all your screenshots and videos, not just the last 100. The next step up is the Business plan. Where the Starter and Starter Plus plans allow you to record only up to 5 minutes, the Business plan allows you to record an unlimited length. You also get access to a video drawing tool that allows you to mark up your video, highlighted different aspects, the ability to include a call to action, the ability to add custom branding, and the ability to see insights into your video engagements. Each package also differs on how many users you can have, who can record and edit, and who has access to what in your profile.

After COVID, Loom launched a new aspect to its platform to serve educational institutions. This part of the platform works almost exactly like the business side, but it adds some interactive capabilities to serve both educators and students.

Originally we would say Loom is a great platform for any business that has a virtual aspect, but since COVID threw such a curveball at so many of us, we now feel Loom is an essential platform for every business to be able to communicate effectively and operate efficiently.

For help integrating Loom or any other platform in your business, call us today!